| 1920 |
Simmons
created a nationwide service-station program
under which retail stores could only carry
samples of Simmons products but the customer
would receive direct delivery from the Simmons® warehouse
within 24 hours. |
 |
| 1925 |
John Franklin Gail, Simmons' top engineer,
designed a machine that would coil wire and insert
it into fabric sleeves quickly and independently.
Gail's Pocketed Coil® Spring Machine generated
the unique independent Pocketed Coil® that
formed the basis of Simmons® Beautyrest® mattress.
Also that year, Simmons commissioned one of the
first definitive sleep studies. |
|
| 1927 |
|
Eleanor Roosevelt was featured in print
advertising for Simmons® Beautyrest®.
She continued to be an advocate through her
radio show into the 1930's. |
| 1929 |
Simmons used some of the most sensational
testimonial advertising history, including
gratis testimonials from such giants as Henry
Ford, H.G. Wells, Thomas Edison, Guglielmo
Marconi and George Benard Shaw. |
 |
