Contacts: Alan H. Oshiki

Broadgate Consultants, Inc.

(212) 232-2222

William S. Creekmuir

Simmons Company

(770) 673-2625

FOR IMMEDIATE RELEASE

Simmons Company

Reports First Quarter Results

Net Sales Rise 13.4% Driven by Domestic Unit Volume Increases

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ATLANTA, May 15, 2007 – Simmons Company (“Company” or “Simmons”), the indirect parent of Simmons Bedding Company (“Simmons Bedding”), a leading manufacturer of premium-branded bedding products, today released operating results for the first quarter of 2007.

For the first quarter of 2007, net sales increased to $267.4 million compared to $235.9 million for the same period last year, a 13.4% improvement. Net sales in the 2006 first quarter included $18.9 million in sales from Simmons’ former retail operation, Sleep Country USA, which was sold in August 2006. Excluding the 2006 first quarter sales impact of the Company’s former retail business, Simmons’ net sales increased $50.5 million, or 23.3%, driven by domestic sales growth of 9.8% and the addition of $29.4 million of sales from the Company’s Canadian operations, which were acquired in November 2006. Simmons’ domestic sales growth was primarily attributable to an increase in conventional bedding units sold of 11.2%, or $26.4 million, compared to the same period last year, partially offset by a decrease in conventional bedding average unit selling price of 3.1%, or $8.1 million. Gross profit for the first quarter of 2007 increased to $108.2 million, or 40.5% of net sales, from $99.4 million, or 42.2% of net sales, for the same period of 2006.

For the first quarter of 2007, operating income was $25.2 million, or 9.4% of net sales, compared to $29.4 million, or 12.5% of net sales, for the same period last year. The financial results for the quarter included approximately $11 million in costs related to the roll out of the Company’s 2007 Beautyrest^® product line. Net income was $4.4 million for the first quarter of 2007 compared to $6.4 million for the same period of the prior year. For the first quarter of 2007, Adjusted EBITDA (see the Supplemental Information to this press release) was $36.1 million, or 13.5% of net sales, compared to $39.0 million, or 16.5% of net sales, during the same period last year. As of March 31, 2007, Simmons’ working capital (see the Supplemental Information to this press release) as a percentage of net sales for the trailing twelve months was 2.3% compared to 2.0% a year ago.

Simmons’ Chairman and Chief Executive Officer, Charlie Eitel, said “The strong sales momentum we had in 2006 continued into the first quarter of 2007, resulting in a new first quarter sales record for Simmons. The roll out of our new 2007 Beautyrest^® product line, which is being well received by dealers and consumers alike, commenced in our first quarter and will be completed by early June.”

The Company will webcast its first quarter 2007 financial results via a conference call on Wednesday, May 16, 2007, beginning at 11:00 a.m. Eastern Time. The webcast will be available at the Company’s website www.simmons.com and will also be available for replay through May 30, 2007.

About Simmons Company

Atlanta-based Simmons Company, through its indirect subsidiary Simmons Bedding Company, is one of the world's largest mattress manufacturers, manufacturing and marketing a broad range of products including Beautyrest^®, Beautyrest Black^TM, BackCare^®, Natural Care^TM Latex, BackCare Kids^® and Deep Sleep^®. Simmons Bedding Company operates 21 conventional bedding manufacturing facilities and two juvenile bedding manufacturing facilities across the United States, Canada and Puerto Rico. Simmons also serves as a key supplier of beds to many of the world’s leading hotel groups and resort properties. Simmons is committed to developing superior mattresses and promoting a higher quality sleep for consumers around the world. For more information, visit the Company's website at www.simmons.com.

“Safe Harbor” Statement under Private Securities Litigation Reform Act of 1995:

This press release includes forward-looking statements that reflect our current views about future events and financial performance. Words such as “estimates,” “expects,” “anticipates,” “projects,” “plans,” “intends,” “believes,” “forecasts” and variations of such words or similar expressions that predict or indicate future events, results or trends, or that do not relate to historical matters, identify forward-looking statements. The forward-looking statements in this press release speak only as of the date of this call. These forward-looking statements are expressed in good faith and we believe there is a reasonable basis for them. However, there can be no assurance that the events, results or trends identified in these forward-looking statements will occur or be achieved. Investors should not rely on forward-looking statements because they are subject to a variety of risks, uncertainties, and other factors that could cause actual results to differ materially from our expectations. These factors include, but are not limited to: (i) competitive pricing pressures in the bedding industry; (ii) legal and regulatory requirements; (iii) the success of our new products and the future costs to roll out such products; (iv) our relationships with and viability of our major suppliers; (v) fluctuations in our costs of raw materials; (vi) our relationship with significant customers and licensees; (vii) our ability to increase prices on our products and the effect of these price increases on our unit sales; (viii) an increase in our return rates and warranty claims; (ix) our labor relations; (x) departure of our key personnel; (xi) encroachments on our intellectual property; (xii) our product liability claims; (xiii) our level of indebtedness; (xiv) interest rate risks; (xv) compliance with covenants in our debt agreements; (xvi) our future acquisitions; (xvii) our ability to successfully integrate Simmons Canada into our operations; (xviii) our ability to achieve the expected benefits from any personnel realignments; and (xix) other risks and factors identified from time to time in our reports filed with the Securities and Exchange Commission. We undertake no obligation to update or revise any forward-looking statements, either to reflect new developments or for any other reason.

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