While it began as a breakthrough design over 86 years ago, the Simmons® Beautyrest®
mattress has continued to evolve ever since. Today it culminates with the latest innovation: Beautyrest®
Smart Response™ Pocketed Coil® technology. Below are just some of the highlights in the journey.
-
IN 1925
John Franklin Gail, Simmons' top engineer, designed a machine that would coil wire and insert it into fabric sleeves quickly and independently. Gail's Pocketed Coil® spring machine generated the unique independent Pocketed Coil® design that formed the basis of the Simmons® Beautyrest® mattress.
-
IN 1950
Simmons became the first mattress company to introduce the king and queen size mattresses. Years later, they were featured in Life magazine and other national publications.
-
IN 1995
Simmons introduced "The Bowling Ball Mattress" advertising campaign to illustrate dramatically how the movement of one person on the mattress is less likely to disturb his or her partner on a Simmons® Beautyrest® bed.
-
IN 1999
Simmons designed the HeavenlyBed® for Westin Hotels and Resorts®. Guests from around the world were soon experiencing the joys of sleeping on Beautyrest® Pocketed Coil® springs.
-
IN 2000
Simmons developed the first "No-Flip" mattress - an innovation that had the rest of the industry scrambling to follow.
-
IN 2003
The Advanced Pocketed Coil® spring was developed and launched - continuing a legacy of innovation from the originators of Pocketed Coil® spring technology.
-
IN 2006
The famous Beautyrest® mattress was made even more luxurious with the introduction of the Beautyrest Black® mattress. This line featured enhancements in opulent fabrics and foam layers as well as stronger, motion dampening coil spring technology.
-
IN 2008
Simmons brought crossover technology to bedding with the introduction of the Beautyrest® NXG® mattress. It combined the contouring comfort and pressure relief of NXG® Memory Foam with the support, pressure relief and motion separation of Beautyrest® Pocketed Coil® springs.
-
IN 2011
With a commitment to innovating Beautyrest® Pocketed Coil® designs for better sleep, Simmons introduces new Beautyrest® Smart Response™ Pocketed Coil® technology. Featured in the Beautyrest Elite™ and NXG® models, these new coils offer a revolutionary shape that provides greater motion separation, conformability, individualized back support and pressure relief.
